Manager- Analytics (Redbus)

Roles & Responsibilities:

• Drive analytics for India Bus Category to identify areas of growth, scope of improvement in terms of top of the funnel and Conversion

• Run analytics on Customer cohorts , Shopper/ Conversion related bottlenecks and come up with recommendation to accelerate growth

• Develop and maintain monthly / weekly / daily reports/dashboards to provide understanding on Market Share , Customer Acquisition & Repeat user behaviour

• Drive Sales Promotion campaigns / Customer Rewards planning for customer acquisition, reactivation or retention improvement

• Track key business KPIs (Actual vs Target) and highlight key areas of improvement

• Conduct RCA & facilitate strategic decision-making by identifying trends and patterns

• Collaborate with stakeholders ( Product / Data Science) to prepare data sets while performing RCAs

• Coordinate with the product team in feature development, testing and execution for Ancillary Revenue Products

Skill Set Requirement:

? Good understanding and working experience with multiple data sources

? Proficiency in MS SQL & Python is a must.

? Advanced MS Excel skills like Power Pivot, Power Query etc

? Exposure to data visualization tools such as QlikView/PowerBI /Tableau is a plus.

? Ability to think quantitatively and qualitatively about business problems and come up with solutions

Application link: https://www.redbus.in/careers/jobs